Virtual event hosted August, 23, 2023 featuring speakers Posy Lou Henderson and Alicia Underwood.
May 17th, we were lucky to be joined by Mike Allton, Head of Strategic Partnerships at Agorapulse, and Marisa Lather, Director of Marketing & Communications at Bridge Partners, to speak about B2B influencer marketing. Here are the highlights from that discussion.
Working with influencers shouldn’t be a challenge. Learn directly from the experts on both the brand and influencer sides of the table.
April 20th, we were lucky enough to be joined by 3 awesome speakers and 45 attendees at Rooster on Grand to speak about how local businesses use social media to drive in-person sales.
Join us at Rooster on South Grand Wednesday, April 20, 2022, from 10:00 am to 11:30 am to learn how three small businesses have turned social media activity into real-world success.
Check out the Storify below from last night's panel, "The Integration of Social Technology and the Startup Mindset" at The Wheelhouse's new location downtown (@WheelhouseSTL) in honor of Startup Voodoo (@StartupVoodoo) conference in #STL.
Ze Frank spoke to media and marketing professionals in St. Louis on Monday, July 14th, 2014.
Social content is reliant on culture, the individual's background and history. So as marketers interested in creating popular content that gets shared, we have to figure out how to create content that plays to those individuals' culture, background and history.
Ze encouraged his audience to look for the "small subtleties of being a human in a very different way." And this is something that Buzzfeed is very, very good at.
Guest Blog By Travis Sheridan
Image courtesy of PBS.org
Dreamers get all the press. They create amazing renderings, flashy PowerPoint decks, engaging videos full of promises, and a vision that is contagious. They know how to sell an idea. They often fail at implementation.
Doers are pretty quiet. They aren’t media darlings. They seek manageable projects that have a clear impact. Maybe they have a limited vision, but they are willing to trade that for clear action. They often fail at inspiration.
Crowdfunding requires a balance of the two personalities. The best approach is to find a way to establish yourself as a Doer who has the ability to turn dreams into reality. Be a Dreamer who wakes up ready to put in the work.
Tactic #1: Small Wins
If this is a new approach for you, start small and establish credibility. Find a way to do something awesome for less than $1,000. Make it visible and engaging. You will build a track record of success and people will be more willing to “invest” in your next project.
Tactic #2: Transparency
People love process. They love a behind the scenes look at a journey. Take them along for the ride. Share frustrations and success. Say “Thank you” and “I’m sorry” whenever necessary. Be honest about timelines and set realistic deliverables.
Tactic #3: Updates and Impact
Close the loop with your backers and supporters. If it is a product launch, let them know how they helped propel the business. If it is a social good type of effort, talk about the big picture impact the project made.
Crowdfunding is a great way to increase awareness and early adoption of a brand or product, but it is also a way to cause early damage. People hate dreams that become nightmares. However, people love folks who are good at getting shit done. Be a Doer, not a Dreamer.
On June 3, Social Media Club of St. Louis will host an event with a discussion panel at Perennial Artisan Ales to discuss social media strategies that work - and some that don't - for crowdfunding campaigns. Local crowdfunders Corey Smale (@Strange Donuts), Jamey Stegmaier (@JameyStegmaier) and Matt Sebek (@MattSebek) will serve on a panel, along with Rally Saint Louis's own Aaron Perlut.
