Instagram

Using new Instagram Direct to build brand ambassadors

Using new Instagram Direct to build brand ambassadors

By: Danni Eickenhorst (@STLDanni)

Earlier this month, Instagram announced Instagram Direct - a new feature for the photo-sharing app that reaches more than 150 million users around the globe. 

Instagram has been a revelation for many - a way for visual thinkers to express themselves and for creatives to share their passions, but it has also been a powerful tool for brands. While it's led to countless photos of mundane meals (check out this hilarious feed when you're done...) and an insane rise in selfies, it has also empowered every-day people to be citizen reporters, reviewers and minor celebrities. Looking at my Instagram feed, you'll see a visual depiction of important family milestones, trips, conferences, favorite foods, bad hair days and beautiful sunrises. Nothing can take me back to a moment like a photo.