AMA Luncheon: How Companies use Competition and Positioning to Be More Competitive

  • Maggiano's 2 The Blvd St Louis, MO 63117

Cost

Members: $ 35
Non-Members: $ 45
Students: $ 32
Walk-Ins: $ 45

 

 

Description

Mike Spakowski and Jesse McGowan from Atomicdust will discuss the underlying reason companies hire marketing firms: competition. Most companies try to be more competitive by building a shinier website, buying a bigger trade-show booth, or by launching a new campaign. Instead, they should focus on building an advantage through positioning. 

Positioning is what makes a car more drivable, shoes more wearable and beards more acceptable. Positioning and the experience designed around it create differentiation.

Join us for the luncheon, and you will:

  • Discover ways to differentiate your brand from your competition
  • Learn how to influence consumer perceptions of your brand
  • Uncover ways to develop a distinct positioning idea