Members: $ 35
Non-Members: $ 45
Students: $ 32
Walk-Ins: $ 45
Mike Spakowski and Jesse McGowan from Atomicdust will discuss the underlying reason companies hire marketing firms: competition. Most companies try to be more competitive by building a shinier website, buying a bigger trade-show booth, or by launching a new campaign. Instead, they should focus on building an advantage through positioning.
Positioning is what makes a car more drivable, shoes more wearable and beards more acceptable. Positioning and the experience designed around it create differentiation.
Join us for the luncheon, and you will:
- Discover ways to differentiate your brand from your competition
- Learn how to influence consumer perceptions of your brand
- Uncover ways to develop a distinct positioning idea