Why are marketers so challenged by emerging trends in digital advertising? Consumers continue to adopt and adapt to new technologies, but marketers continue to be steps behind their audience in the rapidly changing media landscape.
Join Centro’s head of Digital Innovations, Ryan Manchee, in an examination of how to unlock marketers’ fear of emerging trends in digital advertising and what steps can be taken to eliminate (and embrace) the new opportunities in the increasingly data-driven world of media.
What you’ll learn:
- How rethinking advertising silos will have you eliminating the word digital from your vocabulary
- Why more marketers are shifting advertising responsibilities into in-house solutions and how agencies can thrive in an increasingly tech heavy world
- Where an understanding of millennials can lead to better advertising across generations and future audiences
- What can be learned from the over-hyped technology solutions of the past and what trends need to be prioritized for 2016
- Members: $ 35
- Non-Members: $ 45
- Students: $ 32
- Walk-Ins: $ 45