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The Legality of Branding & Social Media

  • Maggiano's Little Italy 2 The Boulevard St. Louis, MO 63117 USA (map)

Attorneys Bill O'Neill and Mariquita Barbieri will share their most frequently asked questions about brand names, trademarks and social media marketing. They will provide best practices for when and how to engage internal or external counsel. 

Join AMA-STL for lunch on April 15th to learn:

  • How to determine if a descriptive word can be protectable
  • How to take steps to enhance the protectability of a descriptive word
  • What to consider using non-traditional identifiers as a symbol for your brand
  • How to use brand names/trademarks properly to avoid losing protectable rights in them
  • How to avoid charges of trademark infringement
  • Learn how the FTC and SEC regulate social media 
  • Avoid pitfalls when soliciting or giving online reviews
  • Build social media policies and practices that meet FTC requirements
  • Manage a crisis through social media engagement

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