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AMA Luncheon: Encouraging Brand Advocacy through Experiential Marketing

  • Maggiano's Little Italy 2 The Blvd Richmond Heights, MO (map)

Please welcome Julia Mize, Vice President, Experiential Marketing at Anheuser-Busch, for the October 16 AMA-St. Louis Luncheon.

In an always-on, 24/7 social world, Julia Mize will bring attendees back to basics by sharing how to create one-on-one, meaningful interactions with customers to help drive brand advocacy for Anheuser-Busch beers. She will also highlight the innovative ways Anheuser-Busch uses well-known assets and icons such as the Budweiser Clydesdales and new properties such as The Biergarten and Budweiser Brew House at Ballpark Village to bring her discussion to life.

Building off these examples, Julia will explore how to:

  1. “Flip the Funnel” to design programs, initiatives and activities with the customer/client experience at the forefront.
  2. Create authentic experiences for customers and clients – regardless of budget and scale.
  3. How to use company’s assets/icons in impactful and innovative ways to garner attention and loyalty.


  • Member:  $35
  • Non-Member:  $45
  • Student/Faculty:  $20
  • Other/Walk-ins:  $45

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