Virtual event hosted August, 23, 2023 featuring speakers Posy Lou Henderson and Alicia Underwood.
May 17th, we were lucky to be joined by Mike Allton, Head of Strategic Partnerships at Agorapulse, and Marisa Lather, Director of Marketing & Communications at Bridge Partners, to speak about B2B influencer marketing. Here are the highlights from that discussion.
Working with influencers shouldn’t be a challenge. Learn directly from the experts on both the brand and influencer sides of the table.
April 20th, we were lucky enough to be joined by 3 awesome speakers and 45 attendees at Rooster on Grand to speak about how local businesses use social media to drive in-person sales.
Join us at Rooster on South Grand Wednesday, April 20, 2022, from 10:00 am to 11:30 am to learn how three small businesses have turned social media activity into real-world success.
The University of Missouri St. Louis (UMSL) will host its third annual State of Digital Media Marketing 2015 Conference, April 16 & 17 at UMSL. There are plenty of reasons not to miss this conference, but here are our three favorites.
SMCSTL will give away an Apple Watch during the conference!
The Apple Watch ships on in May after the conference, so the winner will receive the watch in the mail.
A winner will be selected & announced on Friday afternoon, April 17th, and must be in attendance to win.
He was listed by Forbes as one of the Must Follow Marketing Minds of 2014. Combining professional leadership development and business strategy.
He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author. See him speak on Friday at the conference, and follow him @ChrisBrogan.
Over 40 speakers will be offering up their experiences and tips.
Thursday is the academic summit and social media workshops.
Friday is packed with keynote addresses, agency and brand innovations, the latest in digital and social media, technology advances and networking.
This year, the lineup of speakers and panelists is doubly as impressive as last year's. UMSL has listed the speakers here on their website.
We also made a Twitter list of the speakers, so you can follow them easily in one place!
Don't forget to also follow the official conference hashtag #UMSLdigital before, during and after the conference for insights and highlights.
UMSL's annual "State of Digital Media Marketing" conference is a who's who of digital marketing and technologies held each year at the University of MO St. Louis.
This year, the lineup of speakers and panelists is doubly as impressive as last year's. UMSL has listed the speakers here on their website.
We also made a Twitter list of the speakers, so you can follow them easily in one place!
Don't forget to also follow the official conference hashtag #UMSLdigital before, during and after the conference for insights and highlights.
Join us for the 3rd Annual State of Digital Media Marketing 2015 Conference, April 16 & 17 at UMSL for two full days of presentations and workshops. Learn More at UMSLdigitalconference.com
At the SMCSTL 2015 Kickoff event this past week at The Precinct in downtown St. Louis, we announced the election of three new board members to our board. We are thrilled to have them join us for a 6-month term this year as we plan events and do all the great things that SMCSTL board members do.
Welcome to the team!
Assistant Professor of Communication at Maryville University | @rebeccadohrman
Rebecca's teaching and research interests focus on how organizations incorporate emerging technologies into work lives and organizational public relations and how organizations and industries in STEM (science, technology, engineering, and math) can recruit more women to study and pursue careers in these fields.
Digital Media Marketer at Wells Fargo Advisors | @JillSTL
Jill is a journalist and digital media professional currently focused on digital content strategy, assisting the marketing team’s transition to a new website, and mentor for digital writing at Wells Fargo Advisors.
Social Media Strategist, CASA of Southwestern Illinois | @BethanyPrange
Bethany manages social media for CASA of Southwestern Illinois, a nonprofit dedicated to helping children suffering from abuse or neglect. Prior to joining CASA, she was part of a three-person communications team at the 10th largest nonprofit in St. Louis. She managed all social media for the St. Louis Area Foodbank from 2010 to 2014. In 2011, she developed and launched an innovative team of professionals who serve as social media volunteers for the Foodbank.
Our new board members at The Precinct, Wednesday, January 21st, 2015. Top row: Bethany Prange, Rebecca Dohrman and Gary Pierson; Middle row: Ashlyn Brewer and Jill Hampton; Bottom row: Vernon Ross and Erin Moloney
President of the SMCSTL Board
Digital Marketing Strategist, MarketPlace, the Food Marketing Agency @MarketPlaceStL
Personal Twitter: @NicholeHolzum
Director of Public Relations, Donald Danforth Plant Science Center @DanforthCenter
Personal Twitter: @StLMelB
Digital Operations Manager, Commission Depot @CommissionDepot and
Digital Marketing Director and Partner, Farfetched LLC @wearefarfetched
Personal Twitter: @CharlesLPurnell
City of St. Louis Emergency Management Agency Public Information Officer
Personal Twitter: @SirenLadyStL
Associate Professor of Communication, Maryville University @MaryvilleU
Personal Twitter: @rebeccadohrman
Past-President of the Board
Vice President, Standing Partnership @StandingTeam
Personal Twitter: @AshlynBrewer
I became the president of Social Media Club St. Louis about two and a half years ago. I took leadership from an excellent leader and friend, Brad Hogenmiller (@javastl). Brad and our board at the time, many of whom have since become advisors, felt strongly that we not charge for membership and that instead we let our fans and friends of SMCSTL speak for themselves as "members" of a new kind - as people who simply enjoy convening in St. Louis to network and learn about social media. Since then, I've noticed that our board has taken to calling our fans and friends the SMCSTL "community". Because we don't have "members" per se, we truly have fostered a "community" of friends.
The SMCSTL board respects, admires and values the SMCSTL community. The board meets monthly to discuss upcoming events and initiatives, and we're always talking about how to make those events more valuable and worthwhile for attendees.
In late summer of 2014, our board conducted a survey of our community, and over 130 of you responded to the survey.
Here, I would like to share with you some of the most interesting findings from that survey.
When we asked you to rank the types of events you feel are more interesting to attend, you told us that educational events on a specific topic are most valuable. After that, Educational events focused on a specific social media outlet rank second. Then, you ranked the following events in order of importance: purely networking or happy hours, events featuring a national speaker, full or half-day conferences or workshops, events connected to another St. Louis area event or institution or highlighting the St. Louis region as a whole, and then events benefiting local non-profits.
We asked:
Please force rank the following types of events, with 1 being the events you would be most interested in attending, and 8 being the events you would be least interested in attending.
We've hosted a variety of events in the past few years for which we've charged admission. We've charged anywhere from $5 to $55 admission, but we really wanted to know what you think about admission charges. What is our community willing to pay to come to an SMCSTL event?
hen we asked, "For paid events, please indicate the amount that you feel is most reasonable for a networking event that includes some form of content / program such as a speaker or panel on a topic," the amount that ranked the best was $10 - $20.
One of the biggest challenges our board has faced is in deciding where to host events. For many years, we had to decide if and how often to have events in St. Charles, MO, and we've always struggled with where in St. Louis city or county is most convenient to attract the large percentage of our community. We've hosted events on Washington Avenue, in the heart of downtown St. Louis, in Soulard, the Grove, Clayton, University City, Creve Coeur, Chesterfield, South County and more. When we asked you in this survey where you prefer to attend events, we got the following answers in order:
Another development that has happened in the past year or so is the creation and growth of our sister chapter, Social Media Club St. Charles (@SMCSTC). We will continue to look for opportunities to partner with SMCSTC, but we're also thrilled that they are here, under solid leadership, to focus on events and knowledge sharing among the social media fans and followers who live in and around St. Charles County.
Let us know what you think any time by submitting feedback on our website, or tweet at us @SMCSTL!
Be sure to subscribe to receive updates about upcoming events here.
Ed Reggi presenting
Ed Reggi presenting
Travis Sheridan, Jenn Cloud and Danni Eickenhorst
Ed Domain presenting
Ed Domain presenting
OUR NEW BOARD MEMBERS AT THE PRECINCT, WEDNESDAY, JANUARY 21ST, 2015. TOP ROW: BETHANY PRANGE, REBECCA DOHRMAN AND GARY PIERSON; MIDDLE ROW: ASHLYN BREWER AND JILL HAMPTON; BOTTOM ROW: VERNON ROSS AND ERIN MOLONEY
Chris Reimer and Jason Falls, Sep 24, 2014
Aaron Perlut introduces the panel at our Startup Voodoo panel and happy hour on Sep. 24, 2014
SMCSTL President Erin Moloney discussing values-based marketing on a panel this afternoon at the AdClub St. Louis Digital Symposium.
Published author and SMCSTL Board Member Lisa Kelly at her SMCSTL Book Signing event for "Echoes from the End Zone: The Men We Became." Visit http://www.themenwebecamend.com/ for more on the book!
Lisa Kelly (@4LeafCloverGirl) launched her book and shared her story at our August 2013 event. Pictured here with @ambabka.
In August 2013, we had the joy of hosting the book-signing party for our very own @4LeafCloverGirl. Here, raffle winner Melody shows her prize! Visit http://www.themenwebecamend.com/ for more on the book!
This event, held in partnership with The Salvation Army (@SalArmySTL) in May 2012, sold out and packed the rooftop of the Moonrise Hotel (@MoonriseHotel). Hashtracking figures showed that the message of The Salvation Army reached 150 people in person that night, and more than 230,000 through the power of social media. The event trended that evening and led to a secondary post-event buzz for future events.
This event, held in partnership with The Salvation Army (@SalArmySTL) in May 2012, sold out and packed the rooftop of the Moonrise Hotel (@MoonriseHotel). Hashtracking figures showed that the message of The Salvation Army reached 150 people in person that night, and more than 230,000 through the power of social media. The event trended that evening and led to a secondary post-event buzz for future events. Shown here: Major Jeff Richardson, The Salvation Army.
This event, held in partnership with The Salvation Army (@SalArmySTL) in May 2012, sold out and packed the rooftop of the Moonrise Hotel (@MoonriseHotel). Hashtracking figures showed that the message of The Salvation Army reached 150 people in person that night, and more than 230,000 through the power of social media. The event trended that evening and led to a secondary post-event buzz for future events. Shown here: @STLDanni, @AndreeaC_T and @Mersealx5.
Pictured here: @RossPR with the St. Louis Rams Cheerleaders!
In October 2012, SMCSTL hosted an exclusive Saint Louis sports and social media panel, made up of two of city's most prominent social media managers for professional Saint Louis sports teams. We heard first-hand experiences and perspectives from the man behind @STLouisBlues, Matthew Gardner, and the man behind @STLRams, Brian Killingsworth. To keep things super engaging, we enlisted moderation from local sports enthusiast, JoeSportsFan.com journalist and all-around fun guy, Matt Sebek (@MattSebek).
In October 2012, SMCSTL hosted an exclusive Saint Louis sports and social media panel, made up of two of city's most prominent social media managers for professional Saint Louis sports teams. We heard first-hand experiences and perspectives from the man behind @STLouisBlues, Matthew Gardner, and the man behind @STLRams, Brian Killingsworth. To keep things super engaging, we enlisted moderation from local sports enthusiast, JoeSportsFan.com journalist and all-around fun guy, Matt Sebek (@MattSebek).
In October 2012, SMCSTL hosted an exclusive Saint Louis sports and social media panel, made up of two of city's most prominent social media managers for professional Saint Louis sports teams. We heard first-hand experiences and perspectives from the man behind @STLouisBlues, Matthew Gardner, and the man behind @STLRams, Brian Killingsworth. To keep things super engaging, we enlisted moderation from local sports enthusiast, JoeSportsFan.com journalist and all-around fun guy, Matt Sebek (@MattSebek).
Pictured: @KenREarly
The Spotlight Series showcases local artisans in the St. Louis community-- independent business owners passionate about honing their craft and unique craftsmanship.
The Spotlight Series showcases local artisans in the St. Louis community-- independent business owners passionate about honing their craft and unique craftsmanship.
Owner & Brand Narrator, 618 Creative
Personal Twitter: @BethanyPrange