STLSocialGood Success: Recap, Slides & Pix

By Danni Eickenhorst

Thanks to everyone who came out yesterday to take part in #STLSocialGood and to our partners in planning at ready + willing and the Danforth Center!

Check out our impact, top posts, a tweet transcript and pictures from the event on our TweetBinder report! A few stats to note that we're proud to share:

  • #STLSocialGood trended on Twitter!
  • There were 167 people in attendance at the half-day conference and a total of 261 people who joined in the conversation on Twitter
  • The 1,526 tweets with #STLSocialGood reached 567,962 unique Twitter users.

We have gathered up all of the photos posted with #STLSocialGood on our Facebook page & hope you'll take a look and tag your friends.

As promised, we have posted presentations from our speakers below! They are available on as well. 


Includes presentations from @Brianna5mith & @TravisSheridan.

Ashley Riley - "5 Tactics to Build Social Momentum"

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Danni Eickenhorst

Growing up, I was easily the most intense and passionate kid in my small town. If I wasn’t walking the streets with a mason jar to raise funds for the MDA telethon or a family in need, I was advocating for a 5K or some other cause that tugged my heartstrings – that I was sure I could impact. Back then, I wasn’t necessarily tactful or overtly strategic – but I was successful in winning the hearts and minds of the people around me and getting them involved in making a difference too. I like to think that its that same bright-eyed optimism that’s gotten me to where I am today – the unwavering belief that if I can share the story that I believe in, others will get on board and help further the cause. Today, I am a marketing consultant specializing in digital and social strategy for non-profits, the public sector and small businesses. I’ve been fortunate in my career to play an active role in making the St. Louis region a better place to live through my work with Great Rivers Greenway, Bike St. Louis, The Trestle, The Salvation Army, United Way of Greater St. Louis and others. For the highlights, look below for my portfolio of work. I also serve as a board member for Social Media Club of St. Louis. In this capacity, I am presently overseeing the launch of a new event specifically targeted to help non-profits utilize social and digital media to develop brand ambassadors, and to help them reach and exceed their fundraising goals. Today, you will still find me mobilizing people for the causes I care most about – but I’ve retired my mason jar, and mastered the digital sphere. Instead of standing on a soapbox, I’m coordinating major media attention. Instead of holding lemonade stands to raise funds, I’m writing powerful content and working with some of the best minds in the region to see that change is realized. You know the saying… “The more things change…”