February #STLSocialGood Conference

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By Danni Eickenhorst (@STLDanni)

Social Media Club, in partnership with ready+willing, will host #STLSocialGood, a conference for non-profit marketing professionals and young professionals looking to harness the power of social media in their marketing efforts. 

The event will be held on February 6 at Danforth Center, from 1-5:00 p.m. with a cocktail hour to follow. We expect 250-300 audience participants and additional participation online.

The half-day conference will have three sessions, each with a 15-20 minute case study, followed by a 30-40 minute panel led by a moderator and featuring questions contributed by the audience on Twitter.

Sessions Include:

  • Social + Digital Best Practices
  • ROI: Achieving Business Objectives with Social + Digital Media
  • Social Good with Limited Resources + Time

Our open call for speakers is now closed, but for more information on #STLSocialGood, please click here.

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Danni Eickenhorst

Growing up, I was easily the most intense and passionate kid in my small town. If I wasn’t walking the streets with a mason jar to raise funds for the MDA telethon or a family in need, I was advocating for a 5K or some other cause that tugged my heartstrings – that I was sure I could impact. Back then, I wasn’t necessarily tactful or overtly strategic – but I was successful in winning the hearts and minds of the people around me and getting them involved in making a difference too. I like to think that its that same bright-eyed optimism that’s gotten me to where I am today – the unwavering belief that if I can share the story that I believe in, others will get on board and help further the cause. Today, I am a marketing consultant specializing in digital and social strategy for non-profits, the public sector and small businesses. I’ve been fortunate in my career to play an active role in making the St. Louis region a better place to live through my work with Great Rivers Greenway, Bike St. Louis, The Trestle, The Salvation Army, United Way of Greater St. Louis and others. For the highlights, look below for my portfolio of work. I also serve as a board member for Social Media Club of St. Louis. In this capacity, I am presently overseeing the launch of a new event specifically targeted to help non-profits utilize social and digital media to develop brand ambassadors, and to help them reach and exceed their fundraising goals. Today, you will still find me mobilizing people for the causes I care most about – but I’ve retired my mason jar, and mastered the digital sphere. Instead of standing on a soapbox, I’m coordinating major media attention. Instead of holding lemonade stands to raise funds, I’m writing powerful content and working with some of the best minds in the region to see that change is realized. You know the saying… “The more things change…”