How I Built My Personal Brand – and Won a Car – using Social Media
This is a Special Guest Blog Post by Lisa Kelly
Lisa frequently attends SMCSTL meetings and is an Account Coordinator at Circulation Verification Council and Notre Dame Alumnus (LinkedIn | Twitter)
You won a car through using social media? Yes, I did! I bet you thought Twitter was just for telling people what you had for breakfast, but not so fast!

Lisa Kelly walks onto center court at the Big East Tournament Championship game to receive the keys to her new Volvo.
I joined Twitter in March of 2009 after I attended the Missouri Association of Publications conference, and sat in on a talk about social media. I quickly became immersed in learning more about Twitter, blogging and social media. When I lost my job in October of 2009, I made a conscious effort to make social media my niche!
Fast forward two years. I received a message on Twitter in September of 2011 asking me if I would be interested in entering this contest in which bloggers would compete by covering Big East Basketball. I wasn’t really sure what the contest was about, but I said that I’d love to. Why not?
A few weeks later I get a reply back from the gentleman saying that I’ve been selected to represent Notre Dame in this contest, competing for the title of the “Biggest Fan of the Big East Conference,” and could I fly to New York City in two weeks for Big East Basketball Media Day.
When we got to New York City, we learned that the Big East Conference, and their sponsor Volvo, had chosen one alumni blogger from every school in the Big East Conference to compete in this contest. Our first assignment was to experience Media Day, promote Media Day and the contest via social media and then to go home and blog about our experiences. Then, following our trip to New York City, we were given eight writing assignments (“challenges” as they called them) in which we were given a topic relating to Big East Basketball to write about. The assignments ranged from creating our Big East basketball dream team, to writing about the ultimate weekend at your alma mater. Many of them required a significant amount of research, and they were required to include links and photographs. After we completed each writing assignment, our writing was judged not only against our peers, but also by how well our blog posts were promoted via social media, and then were given a score.





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