Archive | June, 2012

How I Built My Personal Brand – and Won a Car – using Social Media

This is a Special Guest Blog Post by Lisa Kelly
Lisa frequently attends SMCSTL meetings and is an Account Coordinator at Circulation Verification Council and Notre Dame Alumnus (LinkedIn | Twitter)

 

You won a car through using social media? Yes, I did! I bet you thought Twitter was just for telling people what you had for breakfast, but not so fast!

Lisa Kelly

Lisa Kelly walks onto center court at the Big East Tournament Championship game to receive the keys to her new Volvo.

I joined Twitter in March of 2009 after I attended the Missouri Association of Publications conference, and sat in on a talk about social media. I quickly became immersed in learning more about Twitter, blogging and social media. When I lost my job in October of 2009, I made a conscious effort to make social media my niche!

Fast forward two years. I received a message on Twitter in September of 2011 asking me if I would be interested in entering this contest in which bloggers would compete by covering Big East Basketball. I wasn’t really sure what the contest was about, but I said that I’d love to. Why not?

A few weeks later I get a reply back from the gentleman saying that I’ve been selected to represent Notre Dame in this contest, competing for the title of the “Biggest Fan of the Big East Conference,” and could I fly to New York City in two weeks for Big East Basketball Media Day.

When we got to New York City, we learned that the Big East Conference, and their sponsor Volvo, had chosen one alumni blogger from every school in the Big East Conference to compete in this contest. Our first assignment was to experience Media Day, promote Media Day and the contest via social media and then to go home and blog about our experiences. Then, following our trip to New York City, we were given eight writing assignments (“challenges” as they called them) in which we were given a topic relating to Big East Basketball to write about. The assignments ranged from creating our Big East basketball dream team, to writing about the ultimate weekend at your alma mater. Many of them required a significant amount of research, and they were required to include links and photographs. After we completed each writing assignment, our writing was judged not only against our peers, but also by how well our blog posts were promoted via social media, and then were given a score.

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Erin Moloney

Erin is the President of the Social Media Club Saint Louis. She is a digital media marketing leader specializing in Social Media, Online Advertising, E-mail Marketing, Search Engine Optimization (SEO) and Web design for conversion. Erin is the Director of Digital Marketing and Social Media at Perficient, Inc., a publicly traded national IT consulting firm based in St. Louis, MO.

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Facebook Integration Coming to Apple Devices in iOS 6

Image courtesy of Wired

Image courtesy of Wired

Facebook will integrate with iOS6 – Apple’s new operating system for Apple iPhone 3GS and higher models, as well as the iPad 2 and new iPad (iPad 3). This update to iOS will come this Fall.

After Twitter was integrated into Safari and other areas of iOS 5 last year, many were waiting to find a Facebook integration to allow Facebook sharing on your Apple devices.

“After that integration, the number of Apple users who also use Twitter tripled…about 10 billion tweets have been composed via iOS 5, and 47% of photos on Twitter originate from an Apple device.” -Mashable

We can expect this to be a big deal for Facebook when it goes live.

Today, Apple announced Facebook integration into:

  • Calendar (birthdays and events)
  • Contacts
  • App Store:  see apps friends like when you’re browsing
  • Maps (which will now be Apple Maps, not Google Maps): post locations to Facebook directly from the app
  • iTunes
  • Game Center
  • Siri
  • Notification Center: Facebook notifications will now be included in the pull-down tab on the top of the screen.

Erin Moloney

Erin is the President of the Social Media Club Saint Louis. She is a digital media marketing leader specializing in Social Media, Online Advertising, E-mail Marketing, Search Engine Optimization (SEO) and Web design for conversion. Erin is the Director of Digital Marketing and Social Media at Perficient, Inc., a publicly traded national IT consulting firm based in St. Louis, MO.

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6 million LinkedIn passwords leaked and posted to Internet

You may want to change your LinkedIn password today. In the past few days, I’ve had several friends tell me that they’re noticing a lot of spam occuring in their LinkedIn account – spam emails coming to them via other users on LinkedIn and various other strange activity. Well now, we know why:

Business social network LinkedIn says it is investigating reports that more than six million passwords have been stolen and leaked onto the Internet.

Source: KSDK.com

 

Additional Sources:

 

Erin Moloney

Erin is the President of the Social Media Club Saint Louis. She is a digital media marketing leader specializing in Social Media, Online Advertising, E-mail Marketing, Search Engine Optimization (SEO) and Web design for conversion. Erin is the Director of Digital Marketing and Social Media at Perficient, Inc., a publicly traded national IT consulting firm based in St. Louis, MO.

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Facebook lets page managers schedule posts

Schedule an update for the future at a specific date and time, or back-date an update. These are new features offered by Facebook to page managers. Learn more from Facebook here. (via Mashable)

 

 

Erin Moloney

Erin is the President of the Social Media Club Saint Louis. She is a digital media marketing leader specializing in Social Media, Online Advertising, E-mail Marketing, Search Engine Optimization (SEO) and Web design for conversion. Erin is the Director of Digital Marketing and Social Media at Perficient, Inc., a publicly traded national IT consulting firm based in St. Louis, MO.

More Posts - Website

Follow Me:
TwitterLinkedIn